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Ride with Purpose

Our Mission.

Raw Style makes premium merino apparel for mountain bikers who want technical comfort without the race-kit look and gear that works just as well beyond the ride.

We believe mountain biking can change a person's life. That's why every purchase helps support the teams, clubs, events, and trail organizations that create opportunities to ride.

2025 Impact
$5,000
in jerseys

Donated to Idaho NICA to support student-athletes competing across the state.

$500
cash donation

Contributed directly to Boise, Idaho's Timberline High School Mountain Bike Team.

$200
cash donation

Given to Brave Endeavors' youth riding financial assistance fund.

Organizations We Support

Idaho NICA

The Idaho Interscholastic Cycling League develops student-athletes through the sport of mountain biking, building strong minds, bodies, and communities across the state.

Timberline HS MTB Team

A NICA-affiliated team based in Boise, Idaho, giving high school students the opportunity to compete, connect, and grow through mountain biking.

Brave Endeavors

Based in Hood River, Brave Endeavors helps kids and adults build confidence on the bike and beyond. Its scholarship program makes riding more accessible for young riders.

200+
Coaching hours
over 5 seasons

Showing up at the trail.

Raw Style's founder is a NICA Level 3 certified coach who has given more than 200 volunteer coaching hours across five seasons with the Timberline High School Mountain Bike Team.

Ride with Purpose

Every jersey moves the mission forward.

The full Raw Style collection is available in the shop year-round. Premium merino. Built for the trail.

Shop the Collection